About us
 

Institutional


Alca Brasil was founded in October 2011 at Osasco city / SP, by a leadership team with extensive experience in large FMCG Global companies. It is a niche market company, with a lean structure to provide robust, fast and specialized strategies to reach the market, focused on work in all phases of the process to launch successful brands, working with marketing agencies, government, suppliers, distributors and retailers.

In August 2012 Alca Brasil transferred its activities to Indaiatuba city, São Paulo, due to the endless logistics options. The city is located just 90 km from the capital and only 25 km from Campinas. It presents a privileged location, 10 km from Viracopos International Airport and its main access road ( SP -75 ) and the most important roads of the state as Bandeirantes Highway ( SP -348 ) , Castello Branco Highway ( SP -280 ) highway Anhanguera ( SP -330 ) and Sugar Highway ( SP -308 ). Its new headquarters is now located in the Logistics Operator - GLOBEX MULTIMODAL - which specializes in healthcare/beautycare storage management in order to improve our products supply chain and add quality and value to the import and distribution operation. Alca also has a team of partners from different areas (design , customs broker, digital production, advertising agency) that make our back office services even more relevant.

Values

  • Ethics
  • Dynamism
  • Quick decisions
  • Personal commitment
  • Specialised strategies

Mission

Provide innovative, high quality products, focused on niche markets that go beyond the promotion of health and wellbeing.

Vision

  • Create and maintain a responsible and relaxed work environment where professionals are faced with challenges to overcome motivation;
  • Develop relationships with highly qualified suppliers in order to establish successful partnerships with long-term vision;
  • Expand our activities to the Latin America market with the same quality and commitment as in Brazil.

 

Leadership Team


Our Leadership Team consists of professionals who have extensive experience in large multinationals to provide the best capabilities for building a successful brand.

Gustavo Leiva

CEO
  • Civil Engineering Degree at Federal University of Minas Gerais.
  • Specialized in Economics Engineering at Fundação Dom Cabral.
  • MBA at Fundação Getúlio Vargas.
  • 10 years of experience at P&G as Executive Sales and Trade Marketing.

Management responsibility


ALCA Brasil believes that pursue quality in all existing processes is a endless journey. For this reason we intend to continuous improving in any tasks that add value to our product or service, encouraging participation of each employee to meet the needs and delighting our customers.

 

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